NuGo Protein Bars: Are They Right For You?

January 3, 2024
NuGo Protein Bars: Are They Right For You?

Are you constantly on the hunt for a protein bar that is not only delicious but also packs in quality ingredients and real nutrition? If so, you're in the right place. 

We're taking a deep dive into the world of NuGo bars. A popular choice among health enthusiasts, NuGo bars promise the twin benefits of nutrition and taste. This comprehensive review will dissect everything you need to know about NuGo bars, from their nutritional value, taste, and potential downsides to alternative options you could explore. 

NuGo Protein Bars: At a Glance

Product NuGo Bars
Types NuGo Family, NuGo Slim, NuGo Stronger, NuGo Organic, NuGo Dark, NuGo Free, NuGo Fiber, NuGo Smarte Carb
Key Features  High Protein, Low Fat, Real Dark Chocolate, Gluten-Free, Kosher, High Fiber, Family Friendly
Typical Nutritional Profile (Based on NuGo Stronger Cookies ‘N Cream) 290 Calories, 7g Fat, 36g Carbs, 6g Fiber, 13g Sugar, 27g Protein
Pros Variety of flavors and nutritional profiles, real dark chocolate, high in protein and fiber, affordable, caters to specific dietary needs (low carb, gluten-free, etc.), great taste
Cons Not all bars have high protein content as advertised, availability in stores can be a challenge
Buying link Check it out here.

NuGo Bars: The Complete Review

By the end of this comprehensive guide, you will definitely be able to make a concrete decision as to whether or not the NuGo bar is right for you. Before anything else, let us start by knowing a bit more about NuGo as a brand, and their origin story. 

Founded in 2001 by David Levine, NuGo eventually expanded to introduce the only USDA certified organic nutrition bar in 2007. They claim that they’re the only company which coats their bars with REAL dark chocolate. 

Levine realized the lack of genuinely healthy protein bars in the market, with many of them filled with artificial sugars and ingredients. This inspired him to create a bar that doesn't compromise on either nutrition or taste - hence, NuGo bars were born.

The NuGo Belief System

NuGo believes in transparency and honesty in the food industry. The company's slogan, "NuGo Never Lies," emphasizes their commitment to providing consumers with truthful information about what's in their products. NuGo's bars are made with real, Non-GMO ingredients, offering a healthier alternative in the snack market.

Their dedication to providing quality nutrition is also reflected in their use of real dark chocolate, which offers health benefits in addition to its delightful taste. Unlike many other companies, NuGo bars use genuine dark chocolate made from cocoa butter, which melts at body temperature and offers a superior taste and texture.

NuGo also stands out for its commitment to accommodating various dietary needs, offering bars that are vegan, gluten-free, high protein, low sugar, and high fiber, amongst others.

What Sets NuGo Bars Apart?

With the protein bar market being saturated with an overwhelming number of brands boasting superior quality, it becomes difficult to choose. What sets NuGo apart is its dual focus on nutrition and taste, making these bars a preferred choice among fitness enthusiasts.

NuGo bars offer a diverse range of options and flavors, while ensuring a balanced nutritional profile. A standout feature is the inclusion of real dark chocolate in most of the flavors, offering a melt-in-your-mouth, superior tasting experience compared to the common chocolate-flavored palm oil shells found in many other bars. 

What’s more you ask? Despite the high quality of ingredients, NuGo bars come with an attractive price tag, making them accessible to a wider audience. If you're done dealing with sugar-loaded bars that taste unpalatable, NuGo bars could be the answer you've been seeking.

Nutritional Value and Ingredients 

NuGo offers eight distinct types of bars, each with unique features and targeted towards specific dietary needs. Let's take a closer look:

  1. NuGo Family: High protein, low-fat bars suitable for the whole family.
  2. NuGo Slim: A low-sugar option with high protein content.
  3. NuGo Stronger: Protein-packed bars for the performance-oriented individual.
  4. NuGo Fiber: Fiber-rich bars to aid digestion.
  5. NuGo Organic: Made with organic ingredients for the conscious consumer.
  6. NuGo Dark: Rich in real dark chocolate for the chocoholics.
  7. NuGo Free: Gluten-free bars for those with dietary restrictions.
  8. NuGo Smarte Carb: Lower carb, higher protein bars for carb-conscious individuals.

The bars are high in protein, low in fat, contain real dark chocolate, are gluten-free, kosher, and packed with fiber. For instance, the NuGo Stronger Cookies ‘N Cream variant boasts 290 calories, 7 grams of fat, 36 grams of carbs, 6 grams of fiber, 13 grams of sugar, and a whopping 27 grams of protein.

Pros of NuGo Bars

Given below are some good reasons why you should grab this bar and begin munching on it! 

The Chocolate Lover’s Delight 

For those who love indulging in chocolate without the associated guilt, NuGo bars offer the perfect solution. These bars use real dark chocolate, a powerhouse of antioxidants that promotes heart health, reduces blood pressure, and could even enhance workout stamina.

The dark chocolate also lends a decadent taste to the bars, setting them apart from the regular protein bars in the market. NuGo Dark, Organic, Slim, Free, and Stronger variants all feature real dark chocolate, though it's advisable to check the packaging for specific flavors.

Geared for High Performance

While the terms "nutritional bar" and "protein bar" are often used interchangeably, they are not always synonymous. NuGo clearly addresses this distinction with the Stronger and Smarte Carb bars, specifically designed to meet the protein requirements of athletes and fitness enthusiasts.

The NuGo Stronger bars pack a powerful punch with 25 to 27 grams of protein, while the Smarte Carb bars provide a substantial 16 to 20 grams. The NuGo Slim variant is also protein-rich with 16 to 18 grams per bar. The combination of whey and rice protein in these bars underscores NuGo's commitment to quality nutrition.

Lots of Variety

NuGo's extensive range of eight different bar types caters to varied dietary needs and preferences. Whether you're looking for high protein, low carbs, child-friendly snacks, or organic options, NuGo has you covered. This flexibility allows you to stick to a trusted brand even as your nutritional needs evolve over time.

Cons of NuGo Bars 

Now, let us look at some potential downsides of this bar: 

Availability in Stores

As is the case with many smaller brands, NuGo bars may be difficult to find in conventional stores. Unless your local grocery store has an extensive selection of protein bars, you might struggle to locate NuGo bars. Health food stores with a dedicated protein section may be more likely to stock them.

Protein Content Varies

Though NuGo positions all its bars as high-protein, the actual protein content varies across the range. For instance, the NuGo Dark and NuGo Organic bars contain 10 grams of protein, while the NuGo Family variant offers 11 grams. 

This can be somewhat misleading, especially when compared to the NuGo Stronger, Slim, and Smarte Carb bars, which have more protein content. If you're specifically looking for a high-protein snack, you're essentially limited to these three variants. For the average consumer, however, a bar with 10 grams of protein should suffice for a snack.

Best Flavors: Top Recommendations

NuGo bars come in a variety of flavors, and each one has its own unique taste and texture. Here's a detailed description of the flavor profiles of some of the most popular varieties:

Chocolate Covered Pretzel

This is a flavor sensation that hits all the right notes. With the harmonious blend of sweet and savory, it is a snack bar unlike any other. The crunchy texture of the pretzel combined with the smooth, rich dark chocolate creates a unique, mouth-watering experience. A hint of sea salt enhances the flavor profile, balancing the sweetness of the chocolate and leaving you craving for more.

Chocolate Coconut

This flavor is a delightful treat for all coconut lovers. It is a delectable mix of tropical coconut and rich, dark chocolate. The sweet coconut flakes give the bar a distinct texture, and when combined with the luxurious dark chocolate, it creates a taste sensation that is undeniably irresistible. It's a little less sweet than some of the other options, which makes it a fantastic choice for those who prefer a subtler treat.

Mint Chocolate Chip

While the flavor might seem unconventional, the Mint Chocolate Chip bar is a refreshing treat. The cooling mint flavor is a pleasant surprise, blending seamlessly with the dark chocolate to create a bar that is both sweet and refreshing. The added chocolate chips provide an extra burst of chocolate flavor, making it a truly unique snack.

Chocolate Chocolate Chip

This is the ultimate bar for the serious chocolate lovers. The Chocolate Chocolate Chip bar is an indulgent treat, boasting an intense chocolate flavor that is enhanced by the added chocolate chips. Despite its rich taste, it doesn't feel overly sweet or heavy. This bar is all about the deep, rich chocolate flavor, making it a dream come true for chocolate aficionados. 


In a world where most protein bars are little more than candy in disguise, NuGo bars stand out. With their focus on real nutrition and quality ingredients, they offer a tastier and healthier alternative.

While there are a few downsides, like inconsistent protein content and availability issues, the positives certainly outweigh the negatives. Whether you're a chocolate lover, an athlete, or someone looking for a healthy snack, NuGo bars have something for everyone. 

As with any dietary choice, it's crucial to read the labels and choose wisely based on what taste profile suits you the best!

The Protein Bar Team

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