Rx Bars: Are They Worth the Hype?

January 10, 2024
Rx Bars: Are They Worth the Hype?
Rx Bars: Are They Worth the Hype?

Ever found yourself in the snack aisle, confused by the variety of protein bar options staring back at you? Picking the perfect protein bar is no less dramatic than choosing a life partner - okay, that's an exaggeration, but you get the drift.

Hello, health enthusiasts! We’re here to take you on a tasty exploration of a protein bar that's been making waves in the world of nutrition - the RXBAR. 

No, this isn't your everyday protein-packed snack. These bars have stirred up quite the hype, boasting a 'No BS' approach to nutrition that's turned heads (and taste buds). 

Our mission today is to dissect the RXBAR - piece by piece, ingredient by ingredient, flavor by flavor. And, in the spirit of fairness, we will weigh the good against the bad. 

Let's find out if these bars are worth the hype or if it's just another fancy wrapper in the ocean of protein bars.

What Exactly Are Rx Bars?

RXBARs, my friends, are not just another member of the ever-growing protein bar family. These gems were born out of a desire for simplicity and transparency. 

Two friends, who were exasperated by the heavily processed protein bars swarming the market, decided to create their own revolution. And so, in 2013, RXBARs came to life.

Unlike many of their counterparts, RXBARs pride themselves on their short, easy-to-understand ingredient list. And the best part? You don't need a dictionary to decode what's inside. 

Each bar's primary ingredients are displayed on the front of the package – we're talking egg whites for protein, dates to bind, and nuts for texture. The result? A range of protein bars promising to be as straightforward and honest as your grandma's apple pie!

The question now is, do they live up to the hype?

Why Are Rx Bars Popular?

Now that we’ve got the basics down, let’s talk about why RXBARs are so popular. A significant part of their success comes from their appeal to a wide range of people. They’re a hit with the fitness community, particularly with CrossFit enthusiasts, who appreciate the high protein and minimal processing.

But the charm of RXBARs doesn’t stop there. They’ve struck a chord with the everyday health-conscious consumer too. They’re easy to grab on the go, perfect for a quick energy boost during a long day or a post-workout refuel. 

With their clear, no-nonsense ingredient list, they’ve become a beacon of trust in an ocean of confusing food labels.

Also, if you’re someone who appreciates a good variety, RXBARs have you covered. With a vast range of flavors to choose from - apple cinnamon, chocolate sea salt, blueberry, peanut butter, and more - they’ve got a taste to suit every palate.

A Closer Look at RXBar’s Nutrition

Before we dive into the nitty-gritty of the RXBAR, let’s take a moment to appreciate its simplicity. 

When it comes to understanding what we’re consuming, RXBARs take the confusion out of the equation. But how does this translate into calories, macronutrients, and ingredients? Let’s break it down.


Regardless of the flavor you pick, each RXBAR will set you back by 210 calories. This is pretty standard for protein bars. But if you’re keeping a tight check on your calorie intake, you might want to consider this as part of your daily count.


When it comes to macronutrients, RXBARs have a fairly balanced profile. The protein content stands firm at 12 grams for all the bars. This is a significant amount, particularly if you’re following a high-protein diet or need a protein-rich snack post-workout.

The carb count varies a little between 22-24 grams, depending on the flavor. The fat content ranges from 7-10 grams. For sugar, you’re looking at a spread between 12-16 grams. Again, these are average figures and may vary slightly from flavor to flavor.


One thing RXBARs get high praise for is their clean and simple ingredients list. As mentioned, every bar’s main ingredients are displayed on the package - no hidden surprises. The mainstay of most bars includes dates, egg whites, and nuts. Added flavor-specific ingredients like blueberries or coconut make up the rest.

Here’s a quick look at the ingredients for the Blueberry RXBAR as an example:

  • Dates
  • Egg Whites
  • Almonds
  • Blueberries (with apple juice concentrate)
  • Cashews
  • Natural Blueberry Flavor

The simplicity of RXBAR ingredients is a refreshing change. However, as with everything, ensuring they align with your dietary preferences and requirements is essential.

The Good and Bad 

There are several good and bad things about RXBARs that make them a popular choice among some and a hard pass among others. 

What’s Good About Rxbars?

  • High Protein: RXBARs are packed with 12 grams of protein per bar, primarily sourced from egg whites. This makes them a good option for post-workout recovery or a protein-rich snack.

  • Simple Ingredients: The brand prides itself on using simple, recognizable ingredients. Most bars contain dates for sweetness, nuts for crunch, and egg whites for protein.

  • No Added Sugar: They do not contain added sugars, making them a healthier choice for those watching their sugar intake. The sweetness comes naturally from the fruit and dates in the bar.

  • Variety of Flavors: RXBARs come in various flavors, from classic combinations like Chocolate Sea Salt and Peanut Butter Chocolate to more unique ones like Apple Cinnamon and Mixed Berry.

  • Convenience: The bars are compact and easy to carry around, making them an ideal snack for on-the-go, travel, or a quick energy boost during the day.

  • Transparency: The company is known for its transparency about what goes into its bars. The front of the packaging lists the main ingredients in bold print. This honesty about ingredients is appreciated by consumers.

What’s Bad About Rxbars?

  • Sugar Content: Despite no added sugars, RXBARs are relatively high in natural sugars, mainly from dates. This could be a concern for those who are trying to limit their overall sugar intake.

  • Calories: Each RXBAR packs around 210 calories. While this isn’t necessarily bad, for those trying to maintain a calorie deficit for weight loss, the calorie-to-protein ratio might not be ideal.

  • Texture: The texture of RXBARs might not appeal to everyone. Some find them quite chewy, and bits can get stuck in your teeth, which may be off-putting for some.

  • Price: RXBARs are not the most budget-friendly option out there. The cost per bar can range from $2.50 to $4.00, depending on where you purchase them. This could add up if you’re consuming them regularly.

  • Limited Protein Source: The main protein source in RXBARs is egg whites. This may not cater to vegans or those with egg allergies.

Exploring the Flavors: A Taste Test of RXBAR Varieties

Let’s take a look at the various flavors offered by RXBARs:

Fruity Flavors 

  • Apple Cinnamon: This bar captures the comforting flavors of apple and cinnamon, reminiscent of a warm bowl of oatmeal. If you’re a fan of these classic flavors, this one is for you!

  • Blueberry: Packed with real blueberry chunks, this bar offers a delightful burst of fruity flavor. The addition of almonds gives it a welcome crunch, contrasting the chewy texture.

  • Mixed Berry: This bar brings together a medley of berry flavors. While the berry taste might not be as intense, if you’re a fan of mixed berry flavor profiles, this could be your choice.

Nutty Flavors

  • Coconut Chocolate: This bar strikes a balance between the tropical notes of coconut and the rich taste of chocolate. Even if you’re not a huge fan of coconut, the subtle hint of it in this bar might win you over.

  • Peanut Butter Chocolate: A timeless combination, this bar delivers both the robust taste of peanut butter and the sweet richness of chocolate. It tastes like a decadent treat but with wholesome ingredients.

  • Peanut Butter: This bar is straightforward in its flavor— it’s all about the natural, rich taste of peanut butter. If you’re a peanut butter enthusiast, this might be your go-to.

Unique Flavors

  • Chocolate Sea Salt: A favorite among many, this bar masterfully combines sweet chocolate pieces with a sprinkle of sea salt, creating a delectable sweet-and-salty taste experience.
  • Pumpkin Spice (Seasonal): This flavor brings a touch of autumn with its subtle pumpkin and spice flavors. This could be a pleasant surprise if you like seasonal treats but don’t want an overpowering pumpkin taste.

Final Thoughts

RXBARs certainly seem to uphold their claim of "No BS" with their straightforward ingredient list and nutritional profile. 

They offer an array of flavors to cater to varied tastes, and their simplicity can be a breath of fresh air in a market often saturated with complex, hard-to-pronounce ingredients. While they also have some downsides, the choice to consume RXBARs should ultimately align with your health goals and dietary needs. 

Consider them a handy, protein-rich snack option in your healthy lifestyle toolkit rather than a complete meal replacement. Happy, informed snacking!

The Protein Bar Team

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